At eBay, we create pathways to connect millions of sellers and buyers in more than 190 markets around the world. Our technology empowers our customers, providing everyone the opportunity to grow and thrive — no matter who they are or where they are in the world. And the ripple effect of our work creates waves of change for our customers, our company, our communities and our planet.
$21.2B
Amount of Gross Merchandise Volume in Q4 20251
$2.96B
Amount of eBay revenue for Q4 2025
46%
Percentage of revenue from international operations in Q4’25
$1.41
Diluted Non-GAAP EPS delivered in Q4 20252
GMV
Revenue
International
EPS
135M
Number of active buyers worldwide3
2.5B
Approximate number of live listings
$14B
Amount of gross merchandise bought on mobile devices in Q4 2025
Buyers
Listings
Mobile Volume
$517M
First-party advertising revenue delivered in Q4 20254
First-Party Ads Revenue
$625M
worth of eBay shares repurchased in Q4 2025
$131M
Cash dividends paid in Q4 2025
Share Buybacks
Dividends Paid
All data as of 12/31/2025 unless otherwise indicated. 1 GMV consists of the total value of all paid transactions between users on our Marketplace platforms during the applicable period inclusive of shipping fees and taxes, without adjustment for returns or cancellations. 2 Reconciliations of non-GAAP measures to the nearest comparable GAAP measures are included in the Q4 and full year 2025 earnings press release. Measures are presented on a continuing operations basis. 3 Total number of active buyers worldwide. 4 First-party advertising revenue includes Promoted Listings products and first-party display advertisements on the eBay platform.