Skip to content
Apr 24, 2006

eBay Acquires Sweden's

San Jose, Calif. and Stockholm, Sweden, April 24, 2006 – eBay (Nasdaq: EBAY) today announced that it has acquired, the leading online auction-style marketplace in Sweden. Together, the companies plan to expand online trading in Sweden and bring more opportunities to Swedish buyers and sellers.

Launched in 1999, enables auction-style trading for buyers and sellers throughout Sweden. has more than 750,000 listings at any given time and offers a venue where buyers and sellers can trade across an array of categories, from collectibles and home decor to antiques and electronics. eBay Sweden, focused on both auction-style and fixed-price trading, launched in April 2005.

" has built an impressive business in Sweden," said Philipp Justus, senior vice president and general manager of eBay Europe. "An e-commerce pioneer with a strong community focus, Tradera is a natural fit with eBay."

"Our partnership with eBay validates's success and position in the industry," said Jonas Nordlander, managing director of "By joining forces, Tradera and eBay can help provide Swedish consumers with more opportunities to trade on a national and international basis."

Increasingly popular among Swedish consumers, online shopping is showing strong signs of growth. Business-to-consumer e-commerce in Sweden reached $4.8 billion in 2005, and that number is expected to grow to $15.7 billion in 2009, according to IDC's Internet Commerce Market Model, January 2006.

"We're excited to welcome to the eBay family," said Fredrik Ahlberg, managing director of eBay Sweden. "Tradera has helped pave the way for online trading in Sweden and we believe Tradera can help us create the best shopping experience for local buyers and sellers."

eBay has acquired all equity securities of for approximately 365 million Swedish Kronor, plus acquisition costs and an adjustment for net cash acquired. Based on an April 21, 2006 exchange rate of SEK7.56 to US$1.00, the net purchase amount approximates US$48 million. eBay does not expect the acquisition to have a material impact on its financial guidance as issued in connection with its first quarter earnings release on April 19, 2006.

Tradera's investors include Provider Funds and TIME Vision bpart AB.

About was founded in 1999 and has grown to become the leading online auction site in Sweden. offers a marketplace for auctions including everything from collector's items such as watches and jewelry, to consumer goods such as computers, electronics and leisure gear.

About eBay
Founded in 1995, eBay created a powerful platform for the sale of goods and services by a passionate community of individuals and businesses. On any given day, there are millions of items across thousands of categories for sale on eBay. eBay enables trade on a local, national and international basis with customized sites in markets around the world.

Forward-Looking Statements
This announcement contains forward-looking statements regarding eBay, and the expected impact of the acquisition of on eBay's financial guidance. Those statements involve risks and uncertainties, and actual results could differ materially from those discussed. Factors that could cause or contribute to such differences include, but are not limited to, risks associated with eBay's international operations, the reaction of competitors to the transaction, and the possibility that integration of into eBay following the transaction may be more difficult than expected. More information about potential factors which could affect eBay's business and financial results is included in eBay's Annual Report on Form 10-K for the year ended December 31, 2005, and current reports on Form 8-K. All forward-looking statements are based on information available to eBay on the date hereof, and eBay assumes no obligation to update such statements.


Back to Top